19-12-2022, 12:11 PM
Not really much different to how the BBC are currently using two different logos, and also did over the 1988-93 period.
(19-12-2022, 11:21 AM)Spencer Wrote:The 'cake' formed part of a new promotions brand - which launded during Autumn 1985 - it didn't include endcaps or a dedicated station ident at the time.(18-12-2022, 08:05 PM)sparky_75 Wrote: Staff Relations & HR were debateable too.I don’t suppose you happen to know why, despite introducing the Cake for regional presentation in 1985, they continued to use the sphere on programme frontcaps and endcaps until 1988?
They upped their shares in Central - sold everything off, sacked a majority of the staff, and then axed programmes.
Not in that order.
The way staff were sacked was less than tactful - all staff were hauled to a conference to be shown a 5minute film about being made redundant.
Those that could get to the conference were kindly sent a copy on VHS.
I could write pages on Carlton politics......
Animated by David Speed. Using an 2 halves of an 8" plastic sphere, hinged at the bottom.
Look close enough, you'll see the join as it used two seperate peices of animation!
The Coloured globe was part of the 1982 brand - as it was used at the start of the morning start up and used to accompany the digital clock used in links before the news.
The Minale Tattersfield Design brief from 1981, included the coloured globe; for some reason - on screen they used the Blue/white sphere throughout 1982 & 1983.
The animated Coloured globe was worked on during 1983 - and didn't go into use until the end of '83, so was first seen on screen in 1984.
The 'Cake' was part of the Autumn 1985 re-brand.
(19-12-2022, 06:31 AM)Independent Wrote: TVNZ
www.youtube.com
(19-12-2022, 09:15 PM)Blubatt Wrote:(19-12-2022, 06:31 AM)Independent Wrote: TVNZ
www.youtube.com
If it were a bit bigger, and was a globe, I think that would be a good BBC One ident
(19-12-2022, 08:31 PM)Spencer Wrote: Interesting. Thinking about it, I guess the cake was simply a replacement for the coloured diagonal striped logo used in trails and continuity which also co-existed along with the sphere. Perhaps someone at a later date decided the cake was such a strong logo it was worth making the official logo.The origins of the 'cake' (how I've always hated that description!) are there in the very first opening moments of Central's first day.
(20-12-2022, 12:03 AM)Andrew Wood Wrote:Yes, it would seem the origins of the cake might have been there from the beginning, although strangely it wasn’t a direct evolution from the 14 striped logo.(19-12-2022, 08:31 PM)Spencer Wrote: Interesting. Thinking about it, I guess the cake was simply a replacement for the coloured diagonal striped logo used in trails and continuity which also co-existed along with the sphere. Perhaps someone at a later date decided the cake was such a strong logo it was worth making the official logo.The origins of the 'cake' (how I've always hated that description!) are there in the very first opening moments of Central's first day.
The black and white version of the logo used on trailers shows 14 stripes for the left crescent - whilst the right side is solid. In print (and later on screen) these stripes were shown in 7 colours.
From there it could be seen how the simplified 6 stripe version came into being (not least perhaps influenced by Channel 4's logo launched late that year!)
www.youtube.com
A couple of stills from promo showing the colour version:
theident.gallery
theident.gallery
(20-12-2022, 12:03 AM)Andrew Wood Wrote:(19-12-2022, 08:31 PM)Spencer Wrote: Interesting. Thinking about it, I guess the cake was simply a replacement for the coloured diagonal striped logo used in trails and continuity which also co-existed along with the sphere. Perhaps someone at a later date decided the cake was such a strong logo it was worth making the official logo.The origins of the 'cake' (how I've always hated that description!) are there in the very first opening moments of Central's first day.
The black and white version of the logo used on trailers shows 14 stripes for the left crescent - whilst the right side is solid. In print (and later on screen) these stripes were shown in 7 colours.
From there it could be seen how the simplified 6 stripe version came into being (not least perhaps influenced by Channel 4's logo launched late that year!)
www.youtube.com
A couple of stills from promo showing the colour version:
theident.gallery
theident.gallery
(20-12-2022, 09:34 AM)sparky_75 Wrote: The Printed striped version was also used on fabrics (T Shirts/Umbrellas), a white striped one on Pullovers.No doubt all of which would have been on sale in the Central shop at the NEC - which was never open when I went causing huge disappointment to a much younger me!
I'll have to scan the brief in, as there were a number of alternative looks & styles - some were never used.
(20-12-2022, 11:04 AM)Andrew Wood Wrote:(20-12-2022, 09:34 AM)sparky_75 Wrote: The Printed striped version was also used on fabrics (T Shirts/Umbrellas), a white striped one on Pullovers.No doubt all of which would have been on sale in the Central shop at the NEC - which was never open when I went causing huge disappointment to a much younger me!
I'll have to scan the brief in, as there were a number of alternative looks & styles - some were never used.