[Ben Shatliff]

A couple of observations:

I know it’s not a big (or even medium-sized!) thing, but does anyone else find it slightly odd that the Lunchtime News is called that despite going out at 1.30? Most people have finished lunch by then, after all. Why not call it the ‘Afternoon News’? Personally, I always preferred the ‘News at 1.30/6.30’ names they used for a while - much more consistent.

News at Ten on a Friday - it does seem to get bumped for other things fairly often (but not since the start of the month, I might add!). Thinking back to a recent Clean Feed article - although I think Mr Nairn’s criticisms were perhaps overblown, I do wonder if it might be better to have the NaT branding on a Sunday, when it is usually always on at 10. Fridays could then be kept generic and thus be a bit more flexible. Just a thought.

To be perfectly honest with you they should revert back to News At One or even News At 1230 but sadly they will say it competes with BBC and would mean moving Loose Women. 

As for News At Ten. They should roll it seven nights with the same branding.  Follow at weekends by a drama or film. 

I do think it is time for ITV News to rebrand and make some changes.