[Studio7]

ITV News realise most viewers who want their news to start on the dot of 10pm will go to the BBC - ITV News has not got a great history of starting their late bulletin on time, anyone remember the "News at When" era of 2001 to 2004?

ITV slip in some extra ads, make a bit of money while people can get the top headlines at the BBC, and then if they didn't like what the BBC News at Ten were offering, switch over to ITV and see what they are offering on their News at Ten.

I think that we are now in the second "News at When" era

Are we? Scheduling all seems pretty consistent to me. It's nothing like the News at When days. This week even the Saturday news is at 10.