[Studio7]

People are being daft if they think a virtual studio causes people to think news is untrustworthy.

I don't think anyone is suggesting that there is a direct, concrete link between virtual studios and lowered trust in TV news - that is daft. What isn't is that, while it's certainly not a conscious thing, if you can see the backdrop is false (which not everyone can, granted) it might subconsciously lead some to think 'well, if the backdrop is fake, what else is?'.

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I can see why they might think it feels a bit "detached" compared to the working, bustling newsroom you see in the background of BBC News, even if it is a very convincing use of chroma key. When you look at the black and yellow set that came before it, that looked positively dystopian.

I do hope they manage to move away from virtual sets come the next rebrand, though. Especially when you consider that BBC News has come under fire more and more over the last couple of years for its supposed bias/reliability, it'd be nice to see ITV take a route that makes them look more like a fully functioning news operation rather than a virtual backlot showreel.

Oh, that black and yellow set was horrible. To think we went from the gorgeous London backdrop to that... yuck. 

I do know they are building a set in the newsroom (as was first confirmed by... @Newsroom!), but it's going to be used mainly for the ITVX updates and down-the-line interviews with reporters.