[JMT1985]

ITV News have been using their green screen virtual studio since 2004 - Nearly 20 years of producing their national news for ITV in a virtual studio. Quite a feat.

I remember when their first virtual set was introduced in 2004, the "Theatre of News" it was nicknamed, and viewers were fooled back then because, they couldn't understand how if this was a virtual studio, how did the reflection of the news wall also appear on the glass top news desk. People found it hard to understand how that worked in 2004, and made some people think the news wall was like Sky News wall, all real.

I also remember when ITV News had to share their studio with the ITV News Channel, and in the 2004-2005 era of the news channel, three times a day, the news channel had to be out of Studio 2, as ITV national news bulletins had to get time to rehearse, meaning the news channel had to move into Studio 1, which was wall to wall green screen, and they simply plonked a desk in the middle. It looked fairly reasonable, but there were clues that this wasn't the regular set - the reflection of the backdrop was not shown on the glass top news desk.