[Spencer]

While I'm a fan of real sets, ITV News really did master the art of using a virtual set which is why they're still using the same backdrop years later and it hasn't dated.

I think the whole look, also including graphics, lower thirds and titles, has lasted fantastically well, not just because it was a good look in the first place, but because, unlike BBC News, they’ve stuck to it rigidly and have resisted any temptation to tinker and change bits of it.

So the whole thing still looks entirely coherent, and works well as opposed to the BBC’s Frankenstein mish-mash of styles.