30-09-2022, 12:45 PM
(29-09-2022, 07:00 PM)Kojak Wrote: With the impending launch of ITVX (and the ITV News FAST channel) and a rebrand for ITV as a whole, I have to wonder whether we'll see a revamp for ITV News in the not-too-distant future? Hard to believe the current look will have been in use for 10 years(!) this January.I wouldn't be surprised if News gets a rebrand, though I do think that the current package has aged very well. ITV News' problem during the 2000s was always going for looks that were too on-trend or too 'this is everything our computers can do', which is always a mistake with non-campaign branding as trends fade and computers get upgraded - rendering your current look out of date within two or three years. It always seemed to me that the 2013 rebrand was far more rooted in trying to be a sensible, discreet news look than its predecessors and I think that has really paid off in the long run.
If nothing else, I'd like to see a new studio backdrop - never been too keen on the current one, which to me has that uncanny valley feeling about it (in an ideal world, I'd like to see a real studio return, but I suspect that is very unlikely). I'd love the London skyline (and a new version of the 2008 look as a whole) to come back for News at Ten - why they got rid of it I'll never understand - and maybe a composite/generic skyline for the other bulletins?
I too would prefer a physical set over a VR one. Indeed, one of the my few complaints about the current era is that the set would have looked fantastic as a physical or even partially physical set. I feel that the problem with the current backdrop is that the BBC's Studio E just blew competition for newsroom backdrops - particularly fake ones - out of the water. Though, with the BBC confining network bulletins to the basement, maybe it's time for ITV to move back to their atrium?