10-04-2024, 01:00 AM
(09-04-2024, 08:47 AM)mnlbay Wrote: Some interesting branding on this tweet with a semi transparent ITV News logo - still with Reem font. Doubt this will be used for the main bulletin but is it used for digital instead?
twitter.com
That is some animated branding that runs on video screens in the newsroom. It is not intended (as far as I am aware) for use on broadcasts. I think the most important thing is to avoid screen burn so it animates between different images from around the UK with the translucent ITV News logo on top. When you see it during recorded items that are filmed for use on digital & on broadcast it generally uses traditional ITV News branding, though you will start seeing more varied digital offerings coming from there in the future.