18-11-2022, 10:55 AM
(17-11-2022, 08:09 PM)ldnpres Wrote: How is the Evening News rating since the hour-long bulletin was introduced, out of interest?
I personally have watched much less since it was brought in. It feels like ITV bosses made the decision purely based on the hour-long episodes for Coronation Street, and probably 'told' ITV News bosses that it was going to be brought in. I think in fairness, the Evening News team have really tried with the format, but it often feels very padded out in the last 20-30 minutes. The 7pm 'investigation' type report was good at first, but that's tricky to put together every day, and once you get past that, it seems to be endless teasers and a pretty poor extended weather bulletin.
It also feels like they're still toying with the bulletin, the recently introduced 'Ask ITV News' for instance.
On another subject, it's amazing to think the current branding has been in for 10 years next year. It still looks pretty fresh, although I'm excited to see what they come up with next year. I understand there's a big remodelling of the newsroom in Grays Inn Road - it would be brilliant to see them move back into the newsroom, IMO, like they were in the late nineties. I think CSO and green screen studios are less and less common in news around Europe, so it would be good to see ITV make the change.
The ratings have held up remarkably well.
Take Wednesday for example. ITV Evening News got an average of 3.3 mil. Yes the BBC Regional News was higher but The One Show was only 2.4.
I was very sceptical but actually it’s been quite the shrewd move for ITV. A clear commitment to News, ratings seemingly holding up and a cheaper product to produce.