[sky303]

If as it looks like their programming mix changes significantly then yes, it probably would be wise to rebrand. There is still value though in the CW brand so they need to get it right - I can't see it becoming Nexstar for example. Not sure too if Nexstar have any ambitions in the streaming space - if they do a rebrand of the channel might coincide.


Not sure if FCC rules prevented it but to be honest I was surprised CBS never bought out WB and rebranded it as CBS2 with more crossover between the two. Indeed, did CBS ever promote CW and vice versa?

CBS were the owners of UPN, or most of that was when Viacom owned both from 2000-2006. Then made a deal to essentially end UPN and do a joint venture with Warner, since both had weak networks. This was a way to have a strong "fifth" network and stronger stations. On the question of cross-promoting, it would have been hard to do nationally. Imagine being let's say KPHO-TV in Phoenix and owned by at the time Meredith or now Gray and having the network you are with (CBS) promote a station (the CW station) that's owned by some one else , Scripps. That'd be awkward. In certain markets they could have like I'm sure KYW-TV and WPSG in Philly would and did.