19-07-2023, 09:11 PM
(19-07-2023, 10:05 AM)agemame Wrote: They clearly want to sever all ties with CW. Not sure if there's any legal issue about passing off if a station with a CW sign doesn't carry the programming, but it helps to ensure there's no confusion.
KBCW's branding was also KBCW on TV so that would be a little odd for them to continue, the other one could have kept the letters , but it feels like the stations are going to be branded by their call letters if KMAX, KCAL and KTXA are any evidence so WPCW as a brand probably would confuse.
I don't think it's a legal issue since like KCWX hasn't been with the CW since 2010 and they still use that name even as a branding .