Posts: 819
Threads: 5
Likes Received: 1,773 in 519 posts
Likes Given: 931
Joined: Aug 2022
(31-03-2023, 11:18 AM)Globaltraffic24 Wrote: I’ve been watching Viaplay’s move into Scotland closely. Now they have Scottish football rights, their presence in pubs, on billboards etc is huge. It’s become a household brand in Scotland overnight. I wouldn’t be surprised if we don’t see a Viaplay agreement with STV in the near future or possibly even a buyout of STV.
Of course Viaplay (or Viasat, as they were known for many years) are no strangers to terrestrial TV, having set up TV3 across Sweden, Denmark and Norway back in the late 80s (from London, I might add, as we had much looser advertising rules!).
Posts: 24
Threads: 0
Likes Received: 30 in 14 posts
Likes Given: 0
Joined: Jul 2022
I think STV really needs a rebrand seeing that they've been using the same presentation for nearly 10 years now.
BrandonH: Archiving Television Past and Present.
Posts: 29
Threads: 0
Likes Received: 50 in 16 posts
Likes Given: 444
Joined: Jul 2022
(21-05-2023, 02:10 PM)BrandonHTVYT Wrote: I think STV really needs a rebrand seeing that they've been using the same presentation for nearly 10 years now.
And STV has been using the same logo (for all intents and purposes) for 14 years.
I do agree that STV needs a rebrand.
Posts: 372
Threads: 19
Likes Received: 291 in 146 posts
Likes Given: 127
Joined: Aug 2022
STV also agrees they need a rebrand but Covid put stop to all that a while ago. They are there now relooking at this at the moment.
Posts: 131
Threads: 1
Likes Received: 111 in 53 posts
Likes Given: 400
Joined: Jul 2022
(21-05-2023, 02:43 PM)JosiahStuart Wrote: (21-05-2023, 02:10 PM)BrandonHTVYT Wrote: I think STV really needs a rebrand seeing that they've been using the same presentation for nearly 10 years now.
And STV has been using the same logo (for all intents and purposes) for 14 years.
I do agree that STV needs a rebrand.
The logo doesn’t necessarily have to change, just the presentation around it. Their current logo is as recognisable as ITV’s - and has stood the test of time much better than the original S logos and the final Scottish and Grampian text-only logos.
THE NEXT POST FOLLOWS SHORTLY…
Posts: 3,645
Threads: 17
Likes Received: 5,889 in 1,916 posts
Likes Given: 2,660
Joined: Jul 2022
And they're slowly getting recognition for it nationwide with the STV Player so would be foolish to change it now. Indeed the STV Player presentation is pretty slick - fairly simple, but works well.
Posts: 236
Threads: 1
Likes Received: 311 in 133 posts
Likes Given: 86
Joined: Apr 2023
(23-05-2023, 06:30 AM)Si-Co Wrote: (21-05-2023, 02:43 PM)JosiahStuart Wrote: And STV has been using the same logo (for all intents and purposes) for 14 years.
I do agree that STV needs a rebrand.
The logo doesn’t necessarily have to change, just the presentation around it. Their current logo is as recognisable as ITV’s - and has stood the test of time much better than the original S logos and the final Scottish and Grampian text-only logos.
They could go the 2D route like ITV's current branding but with triangles and lots of blue.
Posts: 79
Threads: 0
Likes Received: 109 in 41 posts
Likes Given: 552
Joined: Jul 2022
(23-05-2023, 10:53 AM)Edogawa Ranpo Wrote: (23-05-2023, 06:30 AM)Si-Co Wrote: The logo doesn’t necessarily have to change, just the presentation around it. Their current logo is as recognisable as ITV’s - and has stood the test of time much better than the original S logos and the final Scottish and Grampian text-only logos.
They could go the 2D route like ITV's current branding but with triangles and lots of blue.
I'd rather a move away from blue being the main colour of the presentation. As a standalone logo, fine. I liked the purples and blues used during the 2009 rebrand but I think something more vibrant would be better. It's long overdue.
Posts: 252
Threads: 1
Likes Received: 212 in 106 posts
Likes Given: 189
Joined: Aug 2022
(23-05-2023, 11:29 AM)GMc Wrote: (23-05-2023, 10:53 AM)Edogawa Ranpo Wrote: They could go the 2D route like ITV's current branding but with triangles and lots of blue.
I'd rather a move away from blue being the main colour of the presentation. As a standalone logo, fine. I liked the purples and blues used during the 2009 rebrand but I think something more vibrant would be better. It's long overdue.
I think the Scottishness of the blue is one of the reason they won't move away from it
Posts: 236
Threads: 1
Likes Received: 311 in 133 posts
Likes Given: 86
Joined: Apr 2023
(23-05-2023, 11:46 AM)Kunst Wrote: (23-05-2023, 11:29 AM)GMc Wrote: I'd rather a move away from blue being the main colour of the presentation. As a standalone logo, fine. I liked the purples and blues used during the 2009 rebrand but I think something more vibrant would be better. It's long overdue.
I think the Scottishness of the blue is one of the reason they won't move away from it
They could add some purple and turquoise/sky blue as sub-colours to probably liven up the branding whilst keeping it Scottish.