[scottishtv]

Spotted a short promo that ended like this today:



It's the first time I've seen a linear TV channel sponsored by a streaming app (especially one that isn't owned by them!).

Obviously it suits Viaplay as they have some Scottish football rights, and I suppose STV might not care that much as they'll never buy those sports rights themselves.  It's still quite interesting because the Viaplay promo also focused on movies and boxsets which is direct competition with the STV Player.