[Kojak]

I’ve been watching Viaplay’s move into Scotland closely. Now they have Scottish football rights, their presence in pubs, on billboards etc is huge. It’s become a household brand in Scotland overnight. I wouldn’t be surprised if we don’t see a Viaplay agreement with STV in the near future or possibly even a buyout of STV.

Of course Viaplay (or Viasat, as they were known for many years) are no strangers to terrestrial TV, having set up TV3 across Sweden, Denmark and Norway back in the late 80s (from London, I might add, as we had much looser advertising rules!).