[scottishtv]

It's important to remember that ITV Pres do playout a Scotland variant of ITV1, as seen during GMB. They have the Scottish ads on their servers, so they it's likely local ads will still be played and seen.

Ah, that's very interesting.

What I was really getting at was STV's micro-regional advertising which they use extensively throughout the day, including in prime time. They also offer whole afternoons and evenings to be 'sponsored' in addition to programme sponsorship. I don't really understand how this helps brands, but STV seem to manage to sell it to them.

This means different breaks for Aberdeen & North, Dundee, Edinburgh & East, Glasgow & West.

That said, there's very little/no micro regional differences after the late news which is probably why they're happy just to take ITV1 for the rest of the night.