23-03-2023, 06:34 PM
(23-03-2023, 05:44 PM)chris Wrote:(23-03-2023, 04:12 PM)mdta Wrote: The App Icon is just an app Icon. The globe does not work for a small icon on a Phone's home screen.
I don't think anyone suggested it would replace the globe branding, or would become the core element of any future branding for BBC News in its entirety.
But where has it been said that it wouldn’t? In fact Chris Cook suggested the icon would feature on screen -
twitter.com
It feels like this has come from the same rumour that the iPlayer and Sounds icons would never hit television. Surely it would be bonkers to have a separate brand identity for your online presence to TV?
My reading of that tweet was that he's referring to the Chameleon branding elements that we already see on nearly all other BBC channels (e.g. the animating BBC blocks at the top of the screen, service name at the bottom), rather than the icon.
Given we only see the icons on screen at the ends of promotions for online services (iPlayer/Sounds/Weather etc), I think a promo for the online news service is the only place we're likely to see the news icon on screen. I can't see it playing a major part in the television branding at any point.