ITV Channel Brand Refresh (15th November and Beyond)
#61

City-scape ident has just aired before the ITV News.
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#62

(15-11-2022, 02:28 PM)Josh Wrote:  Cityscape ident going into the ITV News. Looks quite nice.

It was nice, but rather dark for the lunchtime news. I hope there's a brighter variant.

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#63

(15-11-2022, 02:28 PM)Josh Wrote:  Cityscape ident going into the ITV News. Looks quite nice.
Agreed. My favourite ident of the ones shown across all channels thus far.

They should have used that one this morning before GMB, rather than the train station one.
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#64

up.metropol247.co.uk 

Very nice, but I do agree with Rob that a brighter variant would be more suitable.
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#65

We know there is a daytime variant of Cityscape because it was in the press release video.  

But then they contradicted themselves by saying Cityscape wouldn't be released until December.  I guess they brought that version out early just for ITV1 as the news friendly ident.


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#66

The Cityscape ident is filmed in Croydon, South London
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#67

This definitely has more of an ITV1 feel to it.
https://tvhome.co.uk/itv/2022/11/15/1400
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#68

Why does she sound like shes saying "Wheel deal" ?

(15-11-2022, 03:10 PM)what Wrote:  This definitely has more of an ITV1 feel to it.
https://tvhome.co.uk/itv/2022/11/15/1400
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#69

There was a discussion yesterday in the previous thread regarding ITVBe's "LittleBe" strand and how some of the graphics may have needed to be changed as it actively features the ITVBe branding...
theident.gallery 

(with thanks to The Ident Gallery)

Do we have any update on if that changed?

What does that say about a channel if it scares fish? Just talk me through that.
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#70

With the new ECP style, they've almost gone back to the pre-2013 style, moving the credits to the left, but this time the credits are also squashed rather than just move over. It does look a bit odd with the credits position now though as it still looks like they're using 4:3 safe areas
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