[Brekkie]

I do expect the same but the recent Mamma Mia idents show they can do something a bit more creative switching out from an ident scene to something more wintry if they wanted.

Talking of which I'm guessing nothing for I'm a Celeb yet?

[fanoftv]

So it's 1 year on since the new ITV pres and rebirth of ITV1.

I take it the same 3 Christmas idents will make a comeback from last year.  I wonder if they did Christmas variants for Cafe & Beach?

I think I said similar last year, but I’d love to see new scenes with idents for each of the channels. When it comes to Christmas, they seem to forget the multi channels. I don’t even remember other channels having festive break bumpers last year.
Alternatively, the nostalgic mindset would love to see  Christmas characters come back for promotions and idents that could be used across all channels. Though I have to be realistic and think about the cost of this, when viewership is moving online.

[Andrew Wood]

I may be wrong, but I don't think those Mamma Mia idents saw the light of day past the first episode. A strange decision.

[Brekkie]

No, and if the ratings are anything to go by they didn't make much difference either - although I think they only started airing them on the Saturday.

[JamieMurph25]

Can I point out, missed opportunity on doing a special ident for 'I'm a Celebrity...'

[BlueFrog]

ITV1: 'Shop on TV' Friday 12:00am-3:00am to fill the overnight schedules. 

Will this be anything interesting? I would've thought it would just be teleshopping informercials labelled under a different name.

[rick]

I read somewhere that this is apparently a new venture from former Ideal World or a defunt networks owners. So, more of the same rubbish really.

[radiorebel]

I read somewhere that this is apparently a new venture from former Ideal World or a defunt networks owners. So, more of the same rubbish really.

The sky programme description simply says “teleshopping”.

[BlueFrog]

'Shop on TV' has launched.
www.shopontv.co.uk 

Quality products, at low prices - ShopOnTV
Shop for quality products, at low prices, at ShopOnTV
  Source: www.shopontv.co.uk

[James2001]

We're never getting the likes of The Hitman and Her and In Bed With Medinner back overnights, sadly 😛