[what]

[TesTVWhirl]

There was a discussion yesterday in the previous thread regarding ITVBe's "LittleBe" strand and how some of the graphics may have needed to be changed as it actively features the ITVBe branding...
theident.gallery 
(with thanks to The Ident Gallery)

Do we have any update on if that changed?

Not a huge change really to Little Be, though that's not all that surprising. The dropping in and out of main and Little Be branding is a bit jarring though.

www.tvwhirl.co.uk 

[JAS84]

All looks pretty nice. They didn’t really take it where I they would which is a smidge disappointing but I guess understandable… The concept definitely could’ve been pushed a lot more rather than just “oh they’re in the same place” - just feels a tiny tiny bit safe. When I initially heard about what they were doing I thought there was going to be more of a cohesive storyline to each ident with an alternative ending/the channel’s personality coming through in some way or another.

Still, a very interesting concept. I hope they continuously keep updating the set with new additions because I can imagine this being the kind of thing some of the channels get cold feet about - especially ITV2, it’s reminding me of the 2013 package a little bit and I feel like they’ll soon be itching to change something if they don’t feel like it’s getting that personality across.

Yeah, both of the last two times all ITV channels changed idents at once, ITV2 changed again a couple of years later. Whereas ITV3 and 4 hadn't changed idents since 2013, and Be since it launched.

[rick]

The '1' numeral used for the +1 logos looks like it would sit nicer as the numeral used for ITV 1 instead of what they went with. Why is that 1 different anyway?

[Clark]

Is there any update on UTV? Has it stayed the same or is it using ITV1 branding?

[James2001]

Still the exact same pre-recorded announcements into Classic Emmerdale and Corrie on ITV3 despite the new idents!

[Josh]

There was a discussion yesterday in the previous thread regarding ITVBe's "LittleBe" strand and how some of the graphics may have needed to be changed as it actively features the ITVBe branding...
theident.gallery 
(with thanks to The Ident Gallery)

Do we have any update on if that changed?

Not a huge change really to Little Be, though that's not all that surprising. The dropping in and out of main and Little Be branding is a bit jarring though.

www.tvwhirl.co.uk 

Not sure if the ITVBe ident succeeding the LittleBe open is an accident, don't think they did that before (although I can't really say I'm an avid watcher of LittleBe so my knowledge is limited).

[TVenthusiasm]

Oooh, interesting ECP. Breaking with the layout we've seen since 2013.

Here it is in action

up.metropol247.co.uk 

[PATV Scunthorpe]

Here it is in action

The sizing and scaling was mentioned previously, here is how it's placed and resized horizontally...
up.metropol247.co.uk 

[Josh]

Can't help but think there's a lot of empty space with the ECP. Quite unsightly personally. Text is also a bit squashed.