15-11-2022, 09:37 PM
(15-11-2022, 09:14 PM)Clean Feed Wrote:I think there is a subtle but not unimportant distinction between the main branding being ITV, the name of both a channel in England/Wales/Border _and_ a network (U.K.-wide for decades), with UTV, the local channel name only being referenced at local programming, to ITV1 being the name of the channel full stop with UTV relegated to the same status as ‘Granada’. What’s the name of the channel on the EPG these days?(15-11-2022, 08:30 PM)JMT1985 Wrote: So the name UTV as a channel is now dead and buried, as UTV viewers now see ITV1 idents and presentation.UTV-branded idents disappeared over 2-and-a-half years ago - and were confirmed not to be returning almost 2 years ago.
To me, this signals a sign that the UTV News name will have to go. If they have dropped the UTV name for continuity now, what is left of UTV to keep?
cleanfeed.thetvroom.com
cleanfeed.thetvroom.com
"UTV as a channel" is no more "dead and buried" today than it was in 2020.
The switch to ITV 1 branding today means virtually nothing to UTV viewers and poses no more threat to the UTV Live branding for the news programme than the changes in 2020 did.
If ITV News presentation is updated next year, there may be an opportunity to revisit the title of the NI news programme then. But it's no more of an anomaly than the old regional ITV company names that survive in news programme titles in England.
One small element of UTV branding that survived the 2020 change to ITV presentation is the logo on endboards for local trails. UTV-branded local trails have not yet materialised today. But in the grand scheme of things, even if the UTV branding disappears on local trails, how many viewers will notice/care?
cleanfeed.thetvroom.com
ITV is a familiar brand across the U.K. as the name of the network for decades (as well as ITB News etc), but ITV1 as a channel name hasn’t been used before outside England/Wales/Border. That’s changed in Northern Ireland (and Scotland during breakfast hours) as of today.