[JAS84]

So the name UTV as a channel is now dead and buried, as UTV viewers now see ITV1 idents and presentation.

To me, this signals a sign that the UTV News name will have to go. If they have dropped the UTV name for continuity now, what is left of UTV to keep?

They dropped it when COVID hit! And that's well over two years ago now.

Local trailer for Secrets of the Comedy Circuit has just aired on UTV during the ad break of I’m A Celebrity. It was in the new style with a rather large UTV logo instead of an ITV1 logo and was still referred to as ‘on UTV’.

Screencaps, anyone?

Though that does confirm that UTV's brand is still being used for local shows - the same status quo as before today's rebrand.