[Neil Jones]

I've never understood people who want their TVs 5 feet off the floor so they have to crane their neck when sitting on the sofa.

Each to their own, of course, but I prefer something at eye level to how I'm sat. Perhaps I'm just bone-idle.  

If you happen to live somewhere where there isn't enough room to swing a cat, you might not have a lot of choice where the TV goes - either it goes on the wall or you don't have it at all.

Of course you could have it on the ceiling if you're so inclined (I mean flat against it, not "sticking down" and rotatable). Now if that isn't neck craning I don't know what is.