[WillPS]

This is effectively the problem with “migrating” customers from Sky Q to Stream. From the customer perspective there’s no incentive to doing so and actually disincentives. You are not gaining anything and you are losing features. Recording is the most prominent, but there’s also the Manual Tuning feature which is important to some users (perhaps gets more use in ROI than the UK).

This cant be likened to DSO where customers were getting access to new features and extra content as incentives to switch. I think Sky would get significant customer backlash now if they announced they were leaving Astra in the morning (and I suspect that day is still years away). What I think they’ll have to do is offer significant customer discounts on price for moving to Stream, and make such discounts not available to Q users. Because if Stream can’t compete on features or content, it will have to compete on price.

Yeah that's possibly a way they could go - announce price rises but then freeze prices for Sky Stream. Also offer bigger discounts via retentions etc for switching to Stream.