[Rex]

Wasn’t there an existing agreement that prevented this happening previously? Assuming the Paramount/Nickelodeon setup.

From reading the Sky Satellite thread on DS, Sky sold their 40% share and it also explains why Nick channels were moving to transponders carrying Channel 5 services. 

It's paved the way for them to finally launch a Sky Kids channel. Makes sense that it aims for younger children because those channels still get good ratings with parents watching along with their kids.