[Rex]

This sorta just makes me think Sky are the modern day Flextech. Barring an obvious omission of a Bravo-esc channel.

Seems interesting to skew 0-7 year olds, but I guess it does make sense as viewing habits have become more younger, and the older kids are now watching stuff on YouTube and Netflix.

And seeing Sky sell off their 40% stake in Nickelodeon UK is a little surprising, but not so much when you realise Sky haven't really had a hand in Nick for a while (except for times where they've helped with transmission of the channel during its early days and also sponsored events like the Kids Choice Awards when that arrived in the UK)

I mean, they did acquire Flextech and then integrated the entire company into their own operations. Sky Witness and Sky Crime moved far away from their previous incarnation as female-skewing channels and Pick was repurposed to add in aspects of the old Virgin 1 schedule (the sci-fi afternoons are a long time holdout from that channel).

It's just that Sky realised a very long time ago that a single entertainment channel was not enough and it's become more true as other channel operators either opt out of pay TV by going FTA or moving on demand. Their entertainment lineup has become the strongest it's been by catering to just about every genre available whilst also accounting for the on-demand strategy.