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A shame to see a solid logo which rooted back 53 years replaced with... this.
The following 12 users Like JK08's post:12 users Like JK08's post
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The multicoloured versions look great, the plain white version not so much.
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From ITN's Twitter - a new promo featuring the new logo.
https://twitter.com/itn/status/1597878253309550592?s=20&t=uyZAWIh8gCEAq2WR--uYeg
(This post was last modified: 30-11-2022, 12:03 PM by
Newsroom.)
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It does animate in the end prod cap, but you still end up with this . . .
Video to follow . . .
(This post was last modified: 30-11-2022, 01:33 PM by
Stuart.)
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I can't be the only one who thought of this...
(Scroll to 59 secs if it doesn't do it for you)
www.youtube.com
(This post was last modified: 30-11-2022, 01:37 PM by
Skygeek.)
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Here it is in 'action' as an end cap. Meh . . .
youtu.be
(This post was last modified: 30-11-2022, 01:49 PM by
Stuart.)
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Definitely looks like change for the sake of change, in my opinion, no matter how much the press release wants to justify it. They should have kept the old logo.
ITN’s new logo does remind me of the screen that shows up during the process of erasing Android devices…
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The black and white version looks very odd with it not quite being a circle whilst the colored version looks like a bunch of those glow in the dark rubber bands that used to be popular with kids a few years ago. A bit of an odd choice.
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To me, it looks like an eye. it does look modern and fresh.