01-12-2022, 02:02 AM
I like it.
It is quite a big rebrand from a company that has relatively stayed in the background, so its definitely gonna have a lot of time getting used to by the public. Also, the usage of a reactionary logo is a bit interesting, as it reminds me of AFP's 2020 logo and the concept of a revolving globe. Additionally, this logo reminds me of Reuters' major rebrand, when Reuters went with a dotted spiral motif inspired by its past, and ITN, still has a link to the past, through the use of the line, now seperated from the wordmark.
Here is more from Undivided, one of the companies that worked on the ITN rebrand:
www.undivided.co
It is quite a big rebrand from a company that has relatively stayed in the background, so its definitely gonna have a lot of time getting used to by the public. Also, the usage of a reactionary logo is a bit interesting, as it reminds me of AFP's 2020 logo and the concept of a revolving globe. Additionally, this logo reminds me of Reuters' major rebrand, when Reuters went with a dotted spiral motif inspired by its past, and ITN, still has a link to the past, through the use of the line, now seperated from the wordmark.
Here is more from Undivided, one of the companies that worked on the ITN rebrand:
www.undivided.co
"Please stand by for further details, as we return you now to your regularly scheduled program. Hopefully."
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