[Scrotnig]

The yellow logo used in the seventies and eighties was iconic. The blue added to it in the nineties didn’t really improve it.
After that it changed and the typeface went a bit thicker, and the yellow was lost. It’s been poor since then, this is an improvement over that.

Is ITN even a recognised brand these days in the eyes of the public? it was quite obvious a few years ago when it was itn news on itv, but you would only notice if you looked closely on the end boards these days.

I doubt most people know who they are these days.

I rue the day the ITN brand was dropped from what is now itv News. It lacks authority.

I’d love to see it come back using this new logo front and centre. Obviously that’s no more likely than the old regional itv names coming back but I can dream.