[Medianext.MX]

21 years ago today, France Télévisions introduced its best remembered look, designed by Gédéon. Inspired by the BBC blocks, the new logo and corporate design featured a graphical depiction of screens moving across, which would be used for all institutional needs. France 2 and 3 launched new logos with the rebranding, and La Cinquième, the educational channel integrated into France Télévisions' fold in 2000, was renamed France 5. France 2 also debuted a new look, with the "split-screen" concept of their jingle pubs evolving into a "premier plan – arrière plan" juxtaposition, also designed by Gédéon. 

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www.youtube.com 

Two months later, after temporarily retaining La Cinquième's branding, France 5 debuted its new graphics, which played with alphabet and computer UI elements. These were designed by View, the now-defunct graphics atelier of Christophe Valdéjo (currently creative director of France 2's 20h50 le Samedi/le Dimanche). The initial jingle pubs involved live-action scenes, but these were replaced the following year by new, graphically-based jingle pubs due to budget issues.

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www.youtube.com 

France 3 wouldn't debut new graphics until September 2003, a massive rebranding which also coincided with a massive expansion of France 3's newscasts. These new graphics, designed by Dream On, featured animated depictions of animals and plants over French natural landscapes.

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