20-04-2023, 09:30 PM
A new regional channel has launched in local TNT, targeting the Paris/IDF region. It is Le Figaro TV Île-de-France, launched on Monday, which is a joint venture between national newspaper Le Figaro and Lille-based Groupe SECOM (also part-owner of BFM Grand Lille/Grand Littoral). The channel is designed to be a Paris-friendly channel, as it leverages the Figaro news and culture newsrooms and SECOM's cultural output produced for its globally distributed Museum Channel to produce an unique mix of content mixing longform news, current affairs, debates and cultural content (most of which has been sourced from FigaroLive, its digital video platform, with some original content specific to the channel) and a mix of documentaries, concerts and reports on the Parisian cultural scene. The channel replaces a temporary Paris-specific version of the Museum Channel, launched in July 2021 after SECOM and Figaro took over the license of ViàGrandParis (bankrupt). It is available on LCN 34 Paris-wide and on regional cable; it can also be seen nationally on ISP boxes.
The channel is running on a fully commercial scheme, mixing normal ads with branded content and sponsored programming; new shows will premiere every evening and will be rebroadcast in a multi-diffusion scheme during daytime. Prime time will focus on a different cultural focus every night (history on Mondays, travel and adventure on Tuesdays, fine arts on Wednesdays, patrimonial issues on Thursdays, entertainment on Fridays, and luxury and pursuits on Saturdays, with Sundays recapping the highlights of the week). All programmes will be pre-recorded in the initial stages due to "technical issues", with live shows and additional content planned for later.
www.ojim.fr
![[Image: 20230412_093720.jpg?itok=SEKHK6wP]](https://www.cbnews.fr/sites/cbnews.fr/files/styles/w800/public/2023-04/20230412_093720.jpg?itok=SEKHK6wP)
The channel's presentation was designed by Gédéon and Laplage, focusing on the paper's masthead and feather symbol, evolving the latter into a brand device. The intention by Gédéon was to make the brand very much in line with Le Figaro's simple and minimalist brand ethos, whilst evolving it to embrace both TV and digital screens and to attract both younger and highbrow audiences.
www.gedeon.com
This is part of a plan by the conservative newspaper to expand fully and embrace the digital and audiovisual supports due to the decline of the newspaper industry, a plan led by Figaro PDG Marc Feuillée. The paper and SECOM also partnered to launch a DAB+ radio service later this year in three cities (Paris, Marseille and Nice), mixing audio versions of FigaroLive and Le Figaro TV content with a Jack FM-style adult hits music format. The idea is to allow Le Figaro to break even financially by 2026, mixing the TV and radio channels with subscriptions from digital and print output.
www.cbnews.fr
The channel is running on a fully commercial scheme, mixing normal ads with branded content and sponsored programming; new shows will premiere every evening and will be rebroadcast in a multi-diffusion scheme during daytime. Prime time will focus on a different cultural focus every night (history on Mondays, travel and adventure on Tuesdays, fine arts on Wednesdays, patrimonial issues on Thursdays, entertainment on Fridays, and luxury and pursuits on Saturdays, with Sundays recapping the highlights of the week). All programmes will be pre-recorded in the initial stages due to "technical issues", with live shows and additional content planned for later.
www.ojim.fr
The channel's presentation was designed by Gédéon and Laplage, focusing on the paper's masthead and feather symbol, evolving the latter into a brand device. The intention by Gédéon was to make the brand very much in line with Le Figaro's simple and minimalist brand ethos, whilst evolving it to embrace both TV and digital screens and to attract both younger and highbrow audiences.
www.gedeon.com
This is part of a plan by the conservative newspaper to expand fully and embrace the digital and audiovisual supports due to the decline of the newspaper industry, a plan led by Figaro PDG Marc Feuillée. The paper and SECOM also partnered to launch a DAB+ radio service later this year in three cities (Paris, Marseille and Nice), mixing audio versions of FigaroLive and Le Figaro TV content with a Jack FM-style adult hits music format. The idea is to allow Le Figaro to break even financially by 2026, mixing the TV and radio channels with subscriptions from digital and print output.
www.cbnews.fr
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