[Roger Darthwell]

Mediawan's entertainment channel RTL9 is set to rebrand Monday. The changes take on a simplified version of the existing logo (recolored purple and blue), a higher-end and contemporary design and reenforcing its focus on airing films every night (something possible thanks to its Luxembourgian licensing) whilst adding more recent American series and procedurals during daytime. It will also add more cinema-related original editorial programming and themed blocks. The rebrand was done by Parisian agency Nude.



youtu.be 

www.cbnews.fr 

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For comparison, here's the previous brand identity, launched in August 2011, when AB was still the owner of the channel, then the channel was full of imported programming (having lost most of its originals after ceasing broadcasting its Lorraine opt-out) and had lost its identity; when Mediawan took over AB, the channel has slowly transitioned to focus on films and adding more American and European classic series, dropping the adult content block and reducing the time dedicated to paid programming.

www.youtube.com 
www.youtube.com 

Still surprised that they are keeping the RTL name though, it makes me wonder when the licensing agreement for the name RTL is going to expire