[Radiounion]

Canal+ Box Office has launched... yesterday, and it's rather interesting nobody's covering it. So I guess that falls to me for the first time, so... yeah.

The first of the fourth French television network's two new channels (the other being Canal+ Cinema(s)), Canal+ Box Office is more akin to bringing the cinema LITERALLY to the house, with its curation of the latest and hottest films, with more soon to come.

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In addition, we get to see a new ident and branding joint (which still follows the 2009 Devilfish brand architecture, which according to the press should be revamped around this timeline). The ident has a striking harkening of its past days, with the use of operatic voices to the usage of a live action model being a colored ellipse, a direct (or I'll eat my hat) reference to the well-remembered and quite ahead of its time visual identity of Canal+ created by Etienne Robial and used from its inception in 1984 until 1994. In addition, the +Box Office (in lieu of its recent sisters +Grand Ecran and +Sport 360) animates with its own animation: the + filling with vibrant color, and Box Office appearing in said color before fully dissipating into white.

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Hopefully in terms of visual identity, more should be to come for Canal+ in the days to come. In the meantime, I admire the usage of the ellipse as a hero symbol for Box Office, because as we know when Canal+ was born, it was eating filmstrips for breakfast, lunch and dinner. Cinema was, and still is, their strong suit, and what better way to celebrate a new channel on cinema, by focusing on the one ident collection they usually associate with exclusivity: The first habillage. Lovely work from Canal+.

Also, if those links don't work, head to Lenodal, I got them from there.