[Larry the Loafer]

I'd like to know whether the rebrand is considered a success, because I never really saw the point of what they did Most of Max's programming gets down on Showcase, which is what people see first on the EPG and would therefore usually watch it there instead of on Max. Then you have the fact that Showcase is acting as a shop window on a TV platform that already hosts all the channels that Showcase is, well, showcasing. It made sense when Sky 3/Pick TV did that job on Freeview to entice people to subscribe to Sky, but now it just feels redundant.