[Allanbuzzy]

I'd like to know whether the rebrand is considered a success, because I never really saw the point of what they did  Most of Max's programming gets down on Showcase, which is what people see first on the EPG and would therefore usually watch it there instead of on Max. Then you have the fact that Showcase is acting as a shop window on a TV platform that already hosts all the channels that Showcase is, well, showcasing. It made sense when Sky 3/Pick TV did that job on Freeview to entice people to subscribe to Sky, but now it just feels redundant.

Renaming the channel as "Max" was wise, because at least it would match the genre-styled networks they wanted to push. Although, with the big elephant in the room, Max launching in the USA, it wouldn't surprise me that come the launch of that service over here there may be confusion, like the reason Paramount Network renamed into 5ACTION.

With the invention of "voice search", advertisements in public spaces advertising just "Sky" and linear TV diminishing in viewership, I don't see why there would ever need to be a need for a "Showcase" channel, especially in the on-demand age.

Only obligation I can see as to the reason Sky Showcase exists is, again, The Simpsons and maybe also Sky News events.