[Rex]

In defence of Sky Showcase, consider the people who won't go beyond the first or second page of the guide. Sky has a plethora of content that most people won't look into on the normal TV guides, so bringing it to Showcase at least widens their visibility to those who don't watch the other Sky channels.

And it's likely The Simpsons is on Showcase rather than Max to bring that daily audience to their flagship channel.

Are any shows promoted as being on Showcase though - the trailers are usually for the individual brands.   And of course they exist partly to have more sub brands in the on demand environment but also to replace those that went streaming only.

Sports programming and the Coronation have been the most recent promos I've seen for Showcase. Anything else is for the other Sky channels, Showcase relies solely on its prominence in the EPG on Sky and Virgin