08-11-2023, 08:55 PM
Worth bearing in mind that everyone* who can receive Sky Atlantic (linear) is eligible to receive the exact same content via on demand, with no advertising, trails only or in the case of Now without Boost with hardly any adverts.
It makes sense that Sky wouldn't want to push away the remaining linear viewership faster than the rate of attrition they already have - some advertising money is better than none.
It makes sense that Sky wouldn't want to push away the remaining linear viewership faster than the rate of attrition they already have - some advertising money is better than none.
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