[Stuart]

Not the only closure announcement today. Peacock has bitten the dust.
rxtvinfo.com 

The broadcasters have followed the the market by creating streaming services as opposed to linear channels as that's how many people now consume their media fix.

However, just as the broadcasting organisations have consolidated, so will their various streaming/catch-up services. People don't want to be paying for 2 or 3 different services from the same organisation.

Peacock's content will remain available, albeit just on other more successful services elsewhere in the UK. I think this is just a natural evolution of a new market.