19-12-2023, 05:59 PM
(18-12-2023, 11:13 PM)Stuart Wrote: The broadcasters have followed the the market by creating streaming services as opposed to linear channels as that's how many people now consume their media fix.
I'd say it was a confusing proposition when you already had the likes of Skys channels and on-demand and Now with the fact NBC is not well known here and it never launched as a standalone app on other devices. The idea of Now being available to Sky subscribers seems also to have been quietly dropped (e.g. www.choose.co.uk )
Linear channels are clearly dying unless you package it as a FAST channel so a focus on streaming was not necessarily wrong but in this case was misguided probably fuelled by the parent company wanting a brand that could be used across all its markets.