[WillPS]

Presumably the ability to temporarily rebrand a channel to the likes of 'Sky Cinema Harry Potter' is profitable for Sky

Curious what you mean by this, do you think the addition of a pop up linear channel motivates new subscribers? Or do you think it's more about making existing subscribers feel like they're getting more from their subscription (and less likely to cancel)? Or something else?

I can't imagine the individual cinema channels are viewed as individual cost centres any more, possibly haven't been since the days of Sky Premiere/MovieMax.