[Edmund]

I'd imagine A+E are insisting that the 'H' logo remains and that the branding doesn't completely become aligned to the rest of the Sky channels. It probably wouldn't seem as weird if the logo was vertically stacked. Nobody seems to have the same issue with the regular History channel logo being H History. Its just unfortunate with the current Sky logos there's no real way of integrating the H mark without it reading like a sentence.