09-06-2023, 05:56 PM
Something we might be looking for a change is, however, the OBS insert graphics. These have been consistently dated, and given the IOC has already a more consistent brand identity (complete with custom fonts), we might see some of a change very soon. The insert graphics have been only changed five times, and, in most times, the result is quite poor, with exceptions:
[*]2000-2004: the SOBO package. These have been consistently the best done package. Simple, yet effective, with a Helvetica typeface and an appropriate navy blue and yellow package. The only irk of the package was the stretched out flag designs.
[*]2006-2010: the rounded lozenges era. Introduced in Turin, the package looked much nicer during these Winter Games, however, again, the stretched out flag designs let it down. However, on Beijing, it was heavily tweaked: although the flag problem was indeed solved, the gradients were out and Helvetica was replaced by Arial Narrow, which did cheapen a lot the package. The title banner was changed depending on the Look of the Games. The Olympic Transition Graphic (OTG) was introduced, a quick 3D flyover of the rings which served as wipe for the replay scenes.
[*]2012-2014: the versalitas lozenges era. For the London games, a new look (still with lozenges and Arial Narrow) was installed, but with added versalitas, more italics, skeuomorphism and more navy blue. The graphics had for the first time animations, mostly on the title, which showcased a fuzzy version of the Look of the Games pattern (with an animated intro in some cases). The OTG was redesigned, with the rings now on silver and a less fluid flyover animation; it hasn't been changed since.
[*]2016-2018: the "organic lozenge" era. For Rio, a garish green and navy blue design was introduced, with a "capsule" design reflecting its Look of the Games. Although it finally embraced full 16:9 presentation, however, it looked like something straight of the 90s, as the lozenges and Arial Narrow (in versalitas and italics) remained, but now coloured orange/gold. For PyeongChang, the more traditional lozenge design was back, although a bit straightened.
[*]2020-2022: the flat design era. Finally, a new look for the insert graphics. However, although it tried to embrace flat design, the result was really garish: unbalanced fonts, still with versalitas (but now using Frutiger and straightened) and a really garish green design (fortunately, no more gold letters). The OTG still remained that used since the London Games. There was some degree of improvement as the design adopted the Beijing 2022 Look of the Games, making them much nicer.
![[Image: OBS2020_GFXHistory.png]](https://up.metropol247.co.uk/BoveJobaMX/OBS2020_GFXHistory.png)
[*]2000-2004: the SOBO package. These have been consistently the best done package. Simple, yet effective, with a Helvetica typeface and an appropriate navy blue and yellow package. The only irk of the package was the stretched out flag designs.
[*]2006-2010: the rounded lozenges era. Introduced in Turin, the package looked much nicer during these Winter Games, however, again, the stretched out flag designs let it down. However, on Beijing, it was heavily tweaked: although the flag problem was indeed solved, the gradients were out and Helvetica was replaced by Arial Narrow, which did cheapen a lot the package. The title banner was changed depending on the Look of the Games. The Olympic Transition Graphic (OTG) was introduced, a quick 3D flyover of the rings which served as wipe for the replay scenes.
[*]2012-2014: the versalitas lozenges era. For the London games, a new look (still with lozenges and Arial Narrow) was installed, but with added versalitas, more italics, skeuomorphism and more navy blue. The graphics had for the first time animations, mostly on the title, which showcased a fuzzy version of the Look of the Games pattern (with an animated intro in some cases). The OTG was redesigned, with the rings now on silver and a less fluid flyover animation; it hasn't been changed since.
[*]2016-2018: the "organic lozenge" era. For Rio, a garish green and navy blue design was introduced, with a "capsule" design reflecting its Look of the Games. Although it finally embraced full 16:9 presentation, however, it looked like something straight of the 90s, as the lozenges and Arial Narrow (in versalitas and italics) remained, but now coloured orange/gold. For PyeongChang, the more traditional lozenge design was back, although a bit straightened.
[*]2020-2022: the flat design era. Finally, a new look for the insert graphics. However, although it tried to embrace flat design, the result was really garish: unbalanced fonts, still with versalitas (but now using Frutiger and straightened) and a really garish green design (fortunately, no more gold letters). The OTG still remained that used since the London Games. There was some degree of improvement as the design adopted the Beijing 2022 Look of the Games, making them much nicer.
![[-]](https://pres.cafe/images//collapse.png)
![[Image: GOPANZ3GDFFIFP3N3D4JQJ7LNQ.png]](https://cloudfront-eu-central-1.images.arcpublishing.com/diarioas/GOPANZ3GDFFIFP3N3D4JQJ7LNQ.png)
Source: 
