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I don’t think the move to having it annually is helping its cause either. Sport Relief and Comic Relief are sort of two very different audiences and I think alternating them gave RND a much needed breather and it made it all feel a lot more special.

There’s nothing really exciting about it anymore - there’s no hype about it and like Brekkie said, it’s feeling quite unloved. It’s so easy to accidentally avoid it all now - I only found out it was happening through briefly seeing it flick up on Amazon, and it seems like they don’t have much of a relationship with the RND brand in Sainsbury’s anymore. That seems quite crazy to me - their stores practically used to be decked top to bottom in promos for it and felt like a hub for the event…

It used to be exciting to see what the theme would be every time it came around too - the one this year is very smartly designed but it’s all a lot more sterile than it used to be… I think they fell off the wagon a bit by doing that whole “collect all 10 red noses!” thing something like 10 times in a row. I presume it resulted in a lot more sales of them which was good, but it really just took any personality away from it when you make the thing the whole event revolves around dull and samey.