18-03-2023, 08:01 PM
Also the total may have been down but it felt less corporate than in previous years. I'm sure Sainsburys was usually around the £4m mark for the red noses (Amazon was just over £2m, but there was a Sainsbury's donation too but missed what that was). In the past they'd often be a hefty few million quid via a corporate partner to prop up the total around the news just as they needed it.
As orange said going annual isn't really going to help - indeed the way the telethon is it feels like Sport Relief has gone annual rather than Comic Relief.
As orange said going annual isn't really going to help - indeed the way the telethon is it feels like Sport Relief has gone annual rather than Comic Relief.