(03-04-2023, 01:19 PM)leewilliams Wrote: From an editorial point of view, 0900-1300 was a pretty terrible watch for UK viewers - the teachers’ strike ballot result was covered a bit but the agenda was dominated by Ukraine, the St Petersburg shooting and the Finnish elections - with a live of Jens Stoltenberg welcoming Finland to NATO. There was even a lengthy profile of a now-deceased Aboriginal leader which would never have got on the NC at any time of day or night.
Great news for Sky News though as a domestic audience won’t stick with this.
Agree with the commentary that they should've ditched the idea of a hybrid news agenda and hybrid branding.
The teachers story doesn't really work for a World audience and it's too buried for a UK audience. In other words, it's serving nobody well. Right now, you're serving a niche audience that prefers world news but would like occasionally like a sprinkle of domestic news.
The unified BBC News branding is designed to convey the idea of a single service, but that's completely disjointed in practice. You can go from having an 12pm hybrid bulletin where a UK story is relegated deep down, amid world news, to a 1pm bulletin where most top stories are domestic. To a casual viewer, there's very little distinction about why the 12pm bulletin should have such a different news agenda to the 1pm bulletin.
Effectively the same news agenda as overnights previously, but those had a very small audience and a consistent line of logic on-air. Very little domestic news broke overnight, so a world-focus actually made sense and I recall presenters acknowledged the fact it was broadcasting globally on-air.
EDIT: Someone else's comparison to France 24 is a handy one. It's a non-commercial global channel, meaning that, unlike BBCWN, it doesn't need to make money - only try to gain influence as a French voice in the international news space. In France's case, they also have Franceinfo as a public service rolling news channel that focuses primarily on domestic news, while carrying F24 for overnights. The BBC would be fools to think they could follow the F24 model to competently replace both a domestic channel and a commercial heavy-hitter.