[harshy]

It's becoming increasingly clear that the new BBC News design language will need no lengthy branding guidelines, because it can be comprehensively, and almost completely, detailed in just three words: 

[*]Red
[*]Circles
[*]Reith 




You can use any shade of red. Circles of absolutely any kind -- maximum inconsistency is encouraged, along with the most basic and generic of animations that look like they're introducing a 90-second YouTube video. Slap a BBC logo on it with a sprinkling of Reith titling. There is -- quite literally -- no more detail, no more thought or consideration, nothing more to it than that. 

Those three things are the only loose and feeble threads that now hold together the new brand identity of BBC News. 

How pitiful. What a stunning failure of creativity, imagination, and brand management, for such a globally significant brand.

I can't wait to see how shoddy the new Breakfast titles look. 

But wait... red, and circles. Hmmm. Now, what does that remind me of...? 🧐

ibb.co 

Looking at the end boards they are not too bad, there is some design consistency built in, the problem is the design dosent affect the studio, or it’s graphics it’s also too short, no theme tunes, no real design rationale and more importantly there is very little difference in the content and the programme name isn’t even mentioned in the lower thirds, it just feels like the commercial entity of the channel is putting some pressure to bring back the branded programming in fear that they might start losing advertisers and viewers which is the business model of BBC World News.

If BBC World News is running this channel they must have the money to consult a design agency like Lambie Nairn and give it a proper makeover like 1999.