[Independent]

Maybe they could drop Newsnight and replace with Newsday going forwards... im sure Newsday can cover UK news for an extra 30 minutes

They won't drop Newsnight for UK viewers because Newsnight is UK content. However, they could drop the Newsnight simuclast and instead simulcast BBC Scotland's The Nine (non-London POV and 15 minutes more UK content than Newsnight Mondays to Thursdays that's unique from it's competitor at no additional cost!) and join WN with HardTalk after the News at Ten. Or make the News at Ten team stay a bit longer and then do sports.
The Singapore team might prefer preparing for the next four hours of Newsday and ABR if there's no breaking news.

[LDN]

It's becoming increasingly clear that the new BBC News design language will need no lengthy branding guidelines, because it can be comprehensively, and almost completely, detailed in just three words: 

[*]Red
[*]Circles
[*]Reith 




You can use any shade of red. Circles of absolutely any kind -- maximum inconsistency is encouraged, along with the most basic and generic of animations that look like they're introducing a 90-second YouTube video. Slap a BBC logo on it with a sprinkling of Reith titling. There is -- quite literally -- no more detail, no more thought or consideration, nothing more to it than that. 

Those three things are the only loose and feeble threads that now hold together the new brand identity of BBC News. 

How pitiful. What a stunning failure of creativity, imagination, and brand management, for such a globally significant brand.

I can't wait to see how shoddy the new Breakfast titles look. 

But wait... red, and circles. Hmmm. Now, what does that remind me of...? 🧐

ibb.co 

bbc-one-ident-circles-bikes hosted at ImgBB — ImgBB
Image bbc-one-ident-circles-bikes hosted in ImgBB
  Source: ibb.co

[ALV]

It's becoming increasingly clear that the new BBC News design language will need no lengthy branding guidelines, because it can be comprehensively, and almost completely, detailed in just three words: 

[*]Red
[*]Circles
[*]Reith 


You can use any shade of red. Circles of absolutely any kind -- maximum inconsistency is encouraged, along with the most basic and generic of animations that look like they're introducing a 90-second YouTube video. Slap a BBC logo on it with a sprinkling of Reith titling. There is -- quite literally -- no more detail, no more thought or consideration, nothing more to it than that. 

Those three things are the only loose and feeble threads that now hold together the new brand identity of BBC News. 

How pitiful. What a stunning failure of creativity, imagination, and brand management, for such a globally significant brand.

I can't wait to see how shoddy the new Breakfast titles look. 

But wait... red, and circles. Hmmm. Now, what does that remind me of...? 🧐

ibb.co 

But... but... they're mobile friendly! Our viewers on mobile can't read the titles if they're too graphically complex!!! It's the digital first BBC after all!!!

[LDN]

"The Security Hole at the Heart of ChatGPT and Bing"... 



...or BBC Verified Live with Matthew Amroliwala? 😂

I jest... but only in part. To don my serious sombrero for a moment, this example highlights why using such basic, generic imagery for the new BBC News titles is such a weak choice. When the design of the titles literally looks like off-the-shelf stock imagery, the same style of imagery will inevitably appear elsewhere, being used to promote other brands, causes, or articles, as in the example above. 

Say what you will about the out-going BBC News identity, but you won't easily get it confused with other brands or stock imagery. 

That identity, with its richly detailed, dynamic globe, 'pulses' rippling across the screen, and cat's cradle (and before that, the 'departure board-style' fast-scrolling letters) is replete with distinctive and ownable design elements that can be easily identified -- around the world!! -- as belonging to BBC News, even without seeing the logo. 

The same cannot be said for this flaccid new design direction. 

*removes serious sombrero*

[TJTSW]

Maybe they could drop Newsnight and replace with Newsday going forwards... im sure Newsday can cover UK news for an extra 30 minutes

They won't drop Newsnight for UK viewers because Newsnight is UK content. However, they could drop the Newsnight simuclast and instead simulcast BBC Scotland's The Nine (non-London POV and 15 minutes more UK content than Newsnight Mondays to Thursdays that's unique from it's competitor at no additional cost!) and join WN with HardTalk after the News at Ten. Or make the News at Ten team stay a bit longer and then do sports.
The Singapore team might prefer preparing for the next four hours of Newsday and ABR if there's no breaking news.

sorry i meant the news night simuclast on the new channel

[harshy]

It's becoming increasingly clear that the new BBC News design language will need no lengthy branding guidelines, because it can be comprehensively, and almost completely, detailed in just three words: 

[*]Red
[*]Circles
[*]Reith 




You can use any shade of red. Circles of absolutely any kind -- maximum inconsistency is encouraged, along with the most basic and generic of animations that look like they're introducing a 90-second YouTube video. Slap a BBC logo on it with a sprinkling of Reith titling. There is -- quite literally -- no more detail, no more thought or consideration, nothing more to it than that. 

Those three things are the only loose and feeble threads that now hold together the new brand identity of BBC News. 

How pitiful. What a stunning failure of creativity, imagination, and brand management, for such a globally significant brand.

I can't wait to see how shoddy the new Breakfast titles look. 

But wait... red, and circles. Hmmm. Now, what does that remind me of...? 🧐

ibb.co 

Looking at the end boards they are not too bad, there is some design consistency built in, the problem is the design dosent affect the studio, or it’s graphics it’s also too short, no theme tunes, no real design rationale and more importantly there is very little difference in the content and the programme name isn’t even mentioned in the lower thirds, it just feels like the commercial entity of the channel is putting some pressure to bring back the branded programming in fear that they might start losing advertisers and viewers which is the business model of BBC World News.

If BBC World News is running this channel they must have the money to consult a design agency like Lambie Nairn and give it a proper makeover like 1999.

[JayCasey]

The end of the midday hour had the "News Now" end board, but they really need to consider that if the ticker doesn't come off quick enough, it half-covers the BBC logo, and looks visually quite poor.

[Stuart]

I am not a fan of  'BBC News Now' as a programme brand, as it implies that the rest of your coverage is from "a week last Thursday".

Either your news is current, or it isn't.

Didn't RTÉ News operate a similarly badly named entire channel until 2020?

[harshy]

I am not a fan of  'BBC News Now' as a programme brand, as it implies that the rest of your coverage is from "a week last Thursday".

Either your news is current, or it isn't.

Didn't RTÉ News operate a similarly badly named entire channel until 2020?

Not sure about any of the names tbh, the context works, bbc news now what does that mean as you say Stuart, verified live it could work, we need to understand the workings of bbc verify and why they have a team of 60 people, the daily global sounds like a newspaper from a superman series.

[simon]

Didn't RTÉ News operate a similarly badly named entire channel until 2020?

And NBC operates a news channel called NBC News Now, which is available in the UK on satellite.