28-05-2023, 11:07 PM
(28-05-2023, 10:35 PM)cable Wrote: What's happened to the EE rebrand of BTs consumer services? Could they be having second thoughts or are they waiting for BT Sport. to be rebranded to TNT.The article looks like plenty of word salad to explain that they have no real direction.
www.ispreview.co.uk
newsroom.bt.com
I suspect that the BT name will disappear other than as a holding company. It has a dreadful logo, and the one for EE is no more imaginative. Plusnet might be their cheap service, but the marketing makes it sound as though it's run from someone's kitchen in Cleethorpes.
BT have lost their way, and they need an eye test if they want to get a better focus. Pres is all important for any media company.