29-05-2023, 11:21 AM
It's going to be very messy considering that EE was (and for now still is) a home broadband provider in its own right, and they use different equipment (and I think still a different network infrastructure, inherited from when BT was contracted to supply the service to an independent Wanadoo/Orange/EE).
It's one thing to close down BT or Plusnet Mobile and move people onto equivalent EE plans, at best needing to send them a new SIM card, but the home services will be "fun" for employees and customers. Especially when the business side is keeping the BT name (but not for business mobile, of course)
I can only assume the whole thing is being driven by a survey that suggests EE is x% more respected as a brand than BT is. At least when NTL&Telewest did it, they brought in a completely new brand...
It's one thing to close down BT or Plusnet Mobile and move people onto equivalent EE plans, at best needing to send them a new SIM card, but the home services will be "fun" for employees and customers. Especially when the business side is keeping the BT name (but not for business mobile, of course)
I can only assume the whole thing is being driven by a survey that suggests EE is x% more respected as a brand than BT is. At least when NTL&Telewest did it, they brought in a completely new brand...