BT rebranding consumer services to EE
#8

They could always use the ITV Digital way of rebranding equipment. send out EE stickers to cover up any old BT logos. That way, you will be upgrading your devices to the latest technology  Big Grin

media.onhistory.co.uk 

(29-05-2023, 11:21 AM)i.h Wrote:  It's going to be very messy considering that EE was (and for now still is) a home broadband provider in its own right, and they use different equipment (and I think still a different network infrastructure, inherited from when BT was contracted to supply the service to an independent Wanadoo/Orange/EE).

It's one thing to close down BT or Plusnet Mobile and move people onto equivalent EE plans, at best needing to send them a new SIM card, but the home services will be "fun" for employees and customers. Especially when the business side is keeping the BT name (but not for business mobile, of course)

I can only assume the whole thing is being driven by a survey that suggests EE is x% more respected as a brand than BT is. At least when NTL&Telewest did it, they brought in a completely new brand...

networking equipment would be constantly refreshed to keep up to date date with new features and security. As part of that cycle, if probably wont not be too difficult to integrate with other networks. Thanks to open standards, vendor interoperability should not be a showstopper. It would mostly require layer 3 routing changes.

Three for example recently migrated its Nokia cloud core network, and whilst this is a mobile operator, it's still IP based.
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Messages In This Thread
BT rebranding consumer services to EE - by cable - 28-05-2023, 10:35 PM
RE: BT rebranding consumer services to EE - by Stuart - 28-05-2023, 11:07 PM
RE: BT rebranding consumer services to EE - by London Lite - 29-05-2023, 12:27 AM
RE: BT rebranding consumer services to EE - by AaronLancs - 29-05-2023, 10:56 AM
RE: BT rebranding consumer services to EE - by cable - 29-05-2023, 10:52 AM
thomalex - by thomalex - 29-05-2023, 10:56 AM
RE: thomalex - by cable - 29-05-2023, 11:43 AM
RE: BT rebranding consumer services to EE - by i.h - 29-05-2023, 11:21 AM
RE: BT rebranding consumer services to EE - by WillPS - 30-05-2023, 01:16 AM
RE: BT rebranding consumer services to EE - by i.h - 30-05-2023, 09:12 AM
RE: BT rebranding consumer services to EE - by WillPS - 30-05-2023, 09:32 AM
RE: BT rebranding consumer services to EE - by i.h - 30-05-2023, 10:02 AM
RE: BT rebranding consumer services to EE - by cable - 29-05-2023, 11:32 AM
RE: BT rebranding consumer services to EE - by i.h - 29-05-2023, 11:56 AM
RE: BT rebranding consumer services to EE - by cable - 29-05-2023, 12:10 PM
RE: BT rebranding consumer services to EE - by London Lite - 29-05-2023, 11:52 AM
RE: BT rebranding consumer services to EE - by AaronLancs - 29-05-2023, 12:05 PM
RE: BT rebranding consumer services to EE - by alfiejmulcahy - 29-05-2023, 01:11 PM
RE: BT rebranding consumer services to EE - by thomalex - 29-05-2023, 05:31 PM
RE: BT rebranding consumer services to EE - by gottago - 29-05-2023, 05:42 PM
RE: BT rebranding consumer services to EE - by London Lite - 29-05-2023, 05:38 PM
RE: BT rebranding consumer services to EE - by WillPS - 30-05-2023, 11:12 AM
RE: BT rebranding consumer services to EE - by i.h - 30-05-2023, 11:59 AM
RE: BT rebranding consumer services to EE - by WillPS - 30-05-2023, 12:55 PM
RE: BT rebranding consumer services to EE - by cable - 27-06-2023, 04:28 PM
RE: BT rebranding consumer services to EE - by Stgreen - 01-07-2023, 08:13 PM
RE: BT rebranding consumer services to EE - by thomalex - 04-07-2023, 10:56 AM
RE: BT rebranding consumer services to EE - by VMPhil - 04-07-2023, 10:59 AM
RE: BT rebranding consumer services to EE - by JAS84 - 04-07-2023, 07:44 PM
RE: BT rebranding consumer services to EE - by Spencer - 05-07-2023, 07:31 AM
RE: BT rebranding consumer services to EE - by what - 04-07-2023, 12:24 PM
RE: BT rebranding consumer services to EE - by nwtv2003 - 04-07-2023, 01:23 PM
RE: BT rebranding consumer services to EE - by i.h - 04-07-2023, 01:56 PM
RE: BT rebranding consumer services to EE - by Steve in Pudsey - 05-07-2023, 07:21 PM
RE: BT rebranding consumer services to EE - by Technologist - 05-07-2023, 07:40 PM
RE: BT rebranding consumer services to EE - by AaronLancs - 06-07-2023, 08:17 PM
RE: BT rebranding consumer services to EE - by Technologist - 06-07-2023, 10:05 PM
RE: BT rebranding consumer services to EE - by WillPS - 19-07-2023, 09:23 AM
RE: BT rebranding consumer services to EE - by i.h - 20-07-2023, 08:33 AM
RE: BT rebranding consumer services to EE - by Former Member 237 - 22-07-2023, 09:32 AM
RE: BT rebranding consumer services to EE - by nwtv2003 - 22-07-2023, 09:42 AM
RE: BT rebranding consumer services to EE - by WillPS - 22-07-2023, 09:37 PM
RE: BT rebranding consumer services to EE - by i.h - 22-07-2023, 12:13 PM
RE: BT rebranding consumer services to EE - by Former Member 237 - 23-07-2023, 02:12 PM
RE: BT rebranding consumer services to EE - by cable - 23-07-2023, 10:51 PM
RE: BT rebranding consumer services to EE - by London Lite - 23-07-2023, 11:52 PM
RE: BT rebranding consumer services to EE - by cable - 20-08-2023, 01:20 PM
RE: BT rebranding consumer services to EE - by cable - 27-09-2023, 09:40 PM
RE: BT rebranding consumer services to EE - by Allanbuzzy - 28-09-2023, 12:47 PM
RE: BT rebranding consumer services to EE - by interestednovice - 28-09-2023, 05:59 PM
RE: BT rebranding consumer services to EE - by cable - 28-09-2023, 10:01 PM
RE: BT rebranding consumer services to EE - by i.h - 28-09-2023, 07:30 PM
RE: BT rebranding consumer services to EE - by Neil Jones - 28-09-2023, 09:18 PM
RE: BT rebranding consumer services to EE - by interestednovice - 28-09-2023, 10:51 PM
RE: BT rebranding consumer services to EE - by Former Member 237 - 15-10-2023, 03:47 PM
RE: BT rebranding consumer services to EE - by interestednovice - 15-10-2023, 04:00 PM
RE: BT rebranding consumer services to EE - by Former Member 237 - 15-10-2023, 04:27 PM
RE: BT rebranding consumer services to EE - by interestednovice - 15-10-2023, 11:19 PM
RE: BT rebranding consumer services to EE - by WillPS - 15-10-2023, 04:54 PM
RE: BT rebranding consumer services to EE - by Blubatt - 15-10-2023, 08:01 PM
RE: BT rebranding consumer services to EE - by i.h - 16-10-2023, 09:08 AM
RE: BT rebranding consumer services to EE - by London Lite - 17-10-2023, 07:20 PM
RE: BT rebranding consumer services to EE - by interestednovice - 18-10-2023, 03:04 PM
RE: BT rebranding consumer services to EE - by WillPS - 18-10-2023, 04:15 PM
RE: BT rebranding consumer services to EE - by i.h - 18-10-2023, 08:28 PM
RE: BT rebranding consumer services to EE - by WillPS - 18-10-2023, 10:27 PM
RE: BT rebranding consumer services to EE - by Spencer - 18-10-2023, 04:39 PM
RE: BT rebranding consumer services to EE - by interestednovice - 18-10-2023, 05:57 PM
RE: BT rebranding consumer services to EE - by Former Member 237 - 18-10-2023, 10:06 PM
RE: BT rebranding consumer services to EE - by interestednovice - 18-10-2023, 10:56 PM
RE: BT rebranding consumer services to EE - by Former Member 237 - 19-10-2023, 05:32 PM
RE: BT rebranding consumer services to EE - by interestednovice - 19-10-2023, 05:54 PM
RE: BT rebranding consumer services to EE - by i.h - 19-10-2023, 08:17 PM
RE: BT rebranding consumer services to EE - by interestednovice - 19-10-2023, 08:30 PM
RE: BT rebranding consumer services to EE - by i.h - 19-10-2023, 09:33 PM
RE: BT rebranding consumer services to EE - by interestednovice - 19-10-2023, 09:39 PM
RE: BT rebranding consumer services to EE - by nwtv2003 - 19-10-2023, 06:50 PM
RE: BT rebranding consumer services to EE - by London Lite - 19-10-2023, 10:30 PM
RE: BT rebranding consumer services to EE - by interestednovice - 19-10-2023, 11:34 PM
RE: BT rebranding consumer services to EE - by cable - 19-10-2023, 10:57 PM
RE: BT rebranding consumer services to EE - by i.h - 20-10-2023, 09:06 AM
RE: BT rebranding consumer services to EE - by cable - 20-10-2023, 12:17 PM
RE: BT rebranding consumer services to EE - by i.h - 20-10-2023, 12:45 PM
RE: BT rebranding consumer services to EE - by cable - 20-10-2023, 12:56 PM
RE: BT rebranding consumer services to EE - by i.h - 07-11-2023, 04:11 PM
RE: BT rebranding consumer services to EE - by WillPS - 07-11-2023, 04:27 PM
RE: BT rebranding consumer services to EE - by cable - 07-11-2023, 06:34 PM
RE: BT rebranding consumer services to EE - by i.h - 07-11-2023, 06:55 PM
RE: BT rebranding consumer services to EE - by cable - 07-11-2023, 08:57 PM
RE: BT rebranding consumer services to EE - by cable - 08-11-2023, 11:12 PM
RE: BT rebranding consumer services to EE - by cable - 07-12-2023, 06:02 PM
RE: BT rebranding consumer services to EE - by i.h - 07-12-2023, 06:43 PM
RE: BT rebranding consumer services to EE - by AxG - 07-12-2023, 08:14 PM
RE: BT rebranding consumer services to EE - by cable - 07-12-2023, 08:35 PM
RE: BT rebranding consumer services to EE - by VMPhil - 07-12-2023, 10:09 PM
RE: BT rebranding consumer services to EE - by Lyric - 07-12-2023, 10:43 PM
RE: BT rebranding consumer services to EE - by Brekkie - 07-12-2023, 10:52 PM
RE: BT rebranding consumer services to EE - by Allanbuzzy - 08-12-2023, 12:14 AM
RE: BT rebranding consumer services to EE - by DeMarkay - 08-12-2023, 12:57 AM
RE: BT rebranding consumer services to EE - by bilky asko - 08-12-2023, 01:36 AM
RE: BT rebranding consumer services to EE - by London Lite - 08-12-2023, 03:33 AM
RE: BT rebranding consumer services to EE - by interestednovice - 08-12-2023, 12:28 PM
RE: BT rebranding consumer services to EE - by Former Member 237 - 08-12-2023, 06:27 PM
RE: BT rebranding consumer services to EE - by Spencer - 08-12-2023, 06:32 PM
RE: BT rebranding consumer services to EE - by fanoftv - 10-12-2023, 08:36 AM
RE: BT rebranding consumer services to EE - by Brekkie - 10-12-2023, 04:54 PM
RE: BT rebranding consumer services to EE - by WillPS - 10-12-2023, 05:13 PM
RE: BT rebranding consumer services to EE - by Former Member 237 - 15-12-2023, 01:20 PM
RE: BT rebranding consumer services to EE - by AaronLancs - 15-12-2023, 01:30 PM
RE: BT rebranding consumer services to EE - by WillPS - 15-12-2023, 04:46 PM
RE: BT rebranding consumer services to EE - by interestednovice - 16-12-2023, 01:10 AM
RE: BT rebranding consumer services to EE - by Former Member 237 - 16-12-2023, 06:20 PM
RE: Brookside to Stream on STV Player - by WillPS - 01-07-2023, 09:12 PM
RE: Brookside to Stream on STV Player - by Allanbuzzy - 04-07-2023, 01:37 AM

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