29-05-2023, 01:11 PM
I think they're doing this entirely the wrong way round. BT is definitely the more well known brand and has a huge history. I can see this move just causing confusion.
I'm hoping that in the last year this plan has been quietly dropped, I saw an advert the other day with the BT and EE brands next to each other with the tagline 'better together', much like the Virgin Media/O2 situation.
I'm hoping that in the last year this plan has been quietly dropped, I saw an advert the other day with the BT and EE brands next to each other with the tagline 'better together', much like the Virgin Media/O2 situation.
Find me on Twitter: @alfiejmulcahy